Diamonds

For most people, buying a diamond is a new experience, but that doesn't mean it should be overwhelming. Understanding a diamond's quality characteristics is straightforward and simple.

When shopping for a diamond, it is important to know how they are evaluated. Our comprehensive guide helps you navigate the world of diamonds to ensure the maximum quality and value of your selection.

 

THE 4 C'S OF DIAMONDS

 

 

 

DIAMOND COLOR

 

A diamond's color grade refers to the lack of color. The more colorless the diamond, the higher quality grade it will receive. LEARN MORE...

 

DIAMOND CARAT 

Pretty things may come in small boxes, but what’s in those boxes better be big. That is, yes, size does matter. However - carat weight is not the same thing as size - how large a diamond appears is also dictated by other factors such as shape and cut, so it is important to understand carat weight beyond the value it is often mistakenly ascribed. LEARN MORE...

 

DIAMOND CLARITY 

Almost all diamonds have small impurities or “inclusions,” but they are not always visible to the naked eye. The size and location of the inclusions play a significant role in determining the price of a diamond so it is important to understand clarity grades in order to make the most suitable choice. LEARN MORE...

 

DIAMOND CUT

A diamond cut is the style when shaping a diamond for polishing. It doesn't refer to shape. The cut of a diamond determines its brilliance. Put simply, the better a diamond is cut, the more sparkle it will have. LEARN MORE...